Greg Elliott, Sharyn Rundle-Thiele and David Waller are exemplary professionals. And authors of “Marketing,3rd Edition”. They have collaborated to create a new marketing text book. The text book is available in print and incoming e-book format also. They have created an excellent learning source that novice and those matriculating in college will grasp fast. The information is grasped quicker with an easy to follow format and current information.
Marketing, 3rd Edition has a unique layout that helps reading and grasping information more interesting. The printed edition of the text is integrated with i-Study.
The interactive videos and modules have many interesting activities. When the text and iStudy are used together, retention rates of information increases.
This is because the authors have taken in consideration the way students learn. This is especially important because all students do not learn and retain information alike. Many students are a combination of kinetic, hearing, visual ways of learning, while showing strength of the three. The text is specifically designed for student that are in their first year of marketing matriculation.
Setting a Standard for Excellence
The authors have set a new standard for educational excellence. The chapters are strategically formatted to help both teacher and students. The layout of the book is excellent and has applicable examples that apply to the current world which we all live in today.
The new E-text combined with i-Study has over seventy modules and videos. The modules and videos are very interactive and encourage inventiveness. The real-world examples that are in the information encourage students to think for themselves analytically with the given explanations. This in fact, helps with greater retention of information also.
A Textbook with a Special Design
Marketing 3rd Edition and its interactive features have a very unique design. It allows students to learn better. And the features of the information allow teachers to deliver the information in a more effective way. The tools that the authors have written is will serve students for years. This is important because the book will help students to become idealist, thinkers and innovators.
The special design of this book has valuable information that is not only for the students but helps instructors also. Teachers are very important; they are the individuals that help students realize their true potential. Students flourish and grow in knowledge when the information that is present has particular characteristics.
These characteristics include a design that has been writer to the student not at them. The authors really have taken in consideration how the information is presented. The presentation of the information and the tools are designed to be used together. But the printed book and tools can be used alone also. The software can be used with a vast amount of computer formats. This makes education readily available to students.
The education that student receive from the information in these sources are exceedingly valuable. Each author has collaborated to ensure that each student that may read the book is equipped for a bright future.